Fado Viet Nam
(09/2020 – 11/2021)
Nền tảng mua sắm quốc tế với hơn 5 tỷ sản phẩm chất lượng chính hãng tới từ các nước: Mỹ, Nhật, Úc, Đức v.v..
Paid ads performence
Notification web push
Email marketing
Affiliate marketing
Paid ads performence
- Google Search Ads
Campaign: Brand Campaign
Audience: Male and female (18 to 65+ yo)
Location: People in Viet Nam
Time: Always running
In charge: Ads text (title, description), ad expansion, web links, etc… set up and optimize
Target: Enhance brand awareness as the first cross-border e-commerce platform in Vietnam
Campaign: Main service campaign
Audience: Male and female (18 to 65+ yo)
Location: People in Viet Nam
Time: Always running
In charge: Ads text (title, description), ad expansion, web links, etc… set up and optimize
Target: Identify the differences between fado and other e-commerce platforms in Vietnam.
2. Google Shopping Ads
Campaign: Product campaign
Audience: Male and female (18 to 65+ yo)
Location: People in Viet Nam
Time: Depends on monthly plan
In charge: Datafeed, set up and optimize
Target: Sales revenue
3. Google display network
Campaign: hero is fado
Audience: Male & female (18- 65+ yo)
Location: People in Viet Nam
Time: 90 days
In charge: Set up and optimize
Target: Enhance brand recognition
Type: In-Stream & Discovery
1. Mini game
2. Booking kol
Campaign: monthly campaign
Location: People in Viet Nam
Time: Depends on monthly plan
In charge: Brief images, prepare content, post articles
Target: Sales revenue
3. partner
4. Affiliate marketing
Campaign: monthly campaign
Partner: Accesstrade, Masoffer, ecomobi, iprice, optimize, criteo .etc..
Location: People in Viet Nam
Time: Depends on monthly plan
In charge: Campaign (title, description, image, event link etc.) duration, promotion code etc.
Target: Sales revenue
Partner
Campaign
Sessions
Order
Conversion
Accesstrade
Iprice
Optimise
MasOffer
Criteo
Web Push Notification
Campaign: Daily campaign
Partner: Senpluse, Bussiness Insider
Customer file: Email segmented customer groups
Time: Depends on daily plan
In charge: Campaign (title, description, image, event link etc.) duration, promotion code etc. Set up and optimize
Target: Sales revenue
Partner
Campaign
Open
Order
Conversion
Senpluse
Insider
Email Marketing
Campaign: Daily campaign
Partner: Senpluse, Bussiness Insider
Customer file: Email segmented customer groups
Time: Depends on daily plan
In charge: Campaign (title, description, image, event link etc.) duration, promotion code etc. Set up and optimize
Target: Sales revenue
Partner
Campaign
Open
Order
Conversion
Senpluse
Insider
