Herquin Company
(03/2022 – 11/2023)
Manufacture and supply minimalist fashion products, suitable for many subjects and purposes, aiming for versatility in design.
Paid ads performence
E-commerce
Planning
Report
1. Facebook post
2. Facebook reel
3. E-commerce
Campaigns: Full responsibility for all performance campaigns
Audience: Female between 18-35 years old
Location: Vietnam
Responsible for: promotional vouchers, daily sales, event sales, flash sales, price setup, combos, products, banners, etc.
Target: Focus on sales
4. Shopee virtual order plan
Campaigns: Virtual order booking
Service Partner
Location: Vietnam
Time: weekly plan
Target: Increase sales index for newly created booths, build product reputation, seed product and service quality
5. Voucher Plan
Campaigns: Virtual order booking
planning, setup, operation
Sales channels: E-commerce platforms
Time: Always running
Target: Stimulate purchases, increase order value
6. Product planning and pricing
7. Sales channel plan
Results after operation
+ 1000 orders after 2 months of operation
Achieved the title of “favorite shop” on shopee after 1.5 months
Successfully building a product framework
Completely build 2 new sales channels (facebook & shopee)
Followers increased from 5k to 11k