HJC Company
(11/2023 – 05/2024)
Official distributor of HUROM&WELLS brand in Vietnam
Paid ads performence
E-commerce
Planning
Group management
1. Facebook post
2. Facebook reel
3. Product photo
4. Brochure
5. Advertising plan
Campaigns: Full responsibility for all performance campaigns
Audience: Male or female 18-65 years old
Location: Vietnam
Time: Monthly plan
In charge: Planning, budgeting, execution setup, optimization, reporting etc.
Target: Focus on sales
6. E-commerce
Campaigns: Full responsibility for all performance campaigns
Audience: Male or female 18-65 years old
Location: Vietnam
Responsible for: Promotional vouchers, daily sales, event sales, flash sales, price setup, combos, products, banners, etc.
Target: Focus on sales
7. Voucher Plan
Campaigns: Sales voucher
Planning, setup, operation
Sales channels: Customers, partners, minigames
Time: Expiry date 6 months from date of issue
Target: Stimulate purchases, increase order value
8. Product planning and pricing
9. Grand opening plan
Results after operation
Campaign: Opening event
Time: In the period from 11/2023 to 01/2024
In charge: planning, organizing events, contacting partners, summarizing reports
Opening 3 physical stores at shopping malls (Aeon, Emart, Lotte)
Increase awareness and sales opportunities, livestream opening, collect potential customer information through opening minigame (list +205 phone numbers)
10. Booking
product review
Contact for service quote
Booking planning
Proposed implementation
